The best place in the universe to learn about LinkedIn

Strategy, data, and playbooks on LinkedIn thought leadership, executive content, and paid amplification for B2B marketing teams.

Recent

• \nLinkedIn news\n10 min read\nLinkedIn product updates: October 2026\nOctober brings a higher daily spend allowance, new measurement options, premium video changes and access-limited betas, alongside AI job search and mobile video updates.\nRead article](/content/blog/linkedin-updates-october-2026/index.html)
• Playbook\n8 min read\nBest LinkedIn and thought leadership agencies for cybersecurity in 2026\nSecurity buyers are skeptical, technical, and allergic to fear-based marketing. Here are the agencies worth considering for cybersecurity thought leadership and LinkedIn in 2026, and how to test them.\nRead article
• Playbook\n7 min read\nBest LinkedIn and thought leadership agencies for fintech in 2026\nFintech sells trust to skeptical, regulated buyers. Here are the agencies worth considering for fintech thought leadership and LinkedIn in 2026, and how to tell which one fits.\nRead article
• Playbook\n7 min read\nBest LinkedIn and thought leadership agencies for manufacturing in 2026\nManufacturing buyers research suppliers on LinkedIn long before they talk to sales. Here are the agencies worth considering for manufacturing thought leadership and LinkedIn in 2026.\nRead article
• Playbook\n6 min read\nBest LinkedIn and thought leadership agencies for supply chain and logistics in 2026\nShippers, 3PLs, and supply chain tech companies all compete for the same operations leaders. Here are the agencies worth considering for supply chain thought leadership and LinkedIn in 2026.\nRead article
• Playbook\n6 min read\nBest LinkedIn and thought leadership agencies for operational technology (OT) in 2026\nOT and industrial cybersecurity buyers sit between IT, engineering, and the plant floor. Here are the agencies worth considering for OT thought leadership and LinkedIn in 2026.\nRead article

How LinkedIn actually works

Distribution, the algorithm, new formats, and how the content you publish ends up inside AI answers.

• \nInsight\n15 min read\nEverything you know about the LinkedIn algorithm is wrong\nMost executives waste years on LinkedIn because they assume it works like every other platform. It doesn't. Here is the correct mental model.\nRead article](/content/blog/everything-you-know-about-linkedin-is-wrong/index.html)
• \nLinkedIn news\n6 min read\nLinkedIn rebuilt the feed with LLMs: 7 changes and what they mean for you\nLinkedIn's engineering team published how it rebuilt the feed around large language models. Here are the seven changes that matter, and what each one means for how you write and distribute.\nRead article](/content/blog/linkedin-feed-rebuild-llm/index.html)
• \nLinkedIn news\n8 min read\nLinkedIn algorithm and platform updates in 2026\nA running log of LinkedIn's product and algorithm changes, with the part most coverage skips: whether it changes anything about how you should run your program.\nRead article](/content/blog/linkedin-platform-updates/index.html)
• \nLinkedIn news\n10 min read\nLinkedIn product updates: October 2026\nOctober brings a higher daily spend allowance, new measurement options, premium video changes and access-limited betas, alongside AI job search and mobile video updates.\nRead article](/content/blog/linkedin-updates-october-2026/index.html)
• \nLinkedIn news\n6 min read\nLinkedIn product updates: September 2026\nEverything LinkedIn shipped or opened for testing heading into September 2026, translated out of release-note language into what it means for a B2B program.\nRead article](/content/blog/linkedin-updates-september-2026/index.html)
• \nLinkedIn news\n4 min read\nLinkedIn product updates: August 2026\nTwo August changes mattered more than everything else combined: the "For you" feed test, and the first measurable distribution penalty on AI slop.\nRead article](/content/blog/linkedin-updates-august-2026/index.html)

Content and advertising tactics

Hooks, topic selection, and amplification: the craft of posts that earn attention from the people you sell to.

• Playbook\n9 min read\nTop 24 LinkedIn post types (and when to use them)\nPost types are the structural vehicles that carry your point of view. Here are the 12 proven types, the 12 experimental ones, and the situation each is built for.\nRead article
• Playbook\n8 min read\nHow to write scroll-stopping post hooks on LinkedIn\nThe hook is the text before the See more cut. This is the internal system we use to write them: how to signal relevance, the three hook types, and the subtypes under each.\nRead article
• \nPlaybook\n7 min read\nContent-market fit: the framework behind every post worth publishing\nContent-market fit is the overlap between what an executive can speak to with depth, what the ICP actually cares about, and what points back to a commercial problem. Here is how we validate it.\nRead article](/content/blog/content-market-fit/index.html)
• \nPlaybook\n9 min read\nThe Thought Leader Ads playbook: our full post amplification strategy\nThis is the strategy deck we walk clients through, written out. What Thought Leader Ads are, why organic alone cannot reach your buyers, and how we target, measure, and activate them.\nRead article](/content/blog/thought-leader-ads-playbook/index.html)
• Playbook\n6 min read\nTrade marketing is coming to LinkedIn\nSomewhere at Kroger right now, a category manager is deciding which brands get on the shelf next year. She's on LinkedIn. Almost no CPG brand is reaching her there yet.\nRead article

How to run a LinkedIn program

Who should post, what they should own, how to operate across a leadership team, and how to measure the pipeline it creates.

• \nInsight\n12 min read\nThe LinkedIn-first CMO: 7 traits of modern B2B marketing leaders\nLinkedIn-First CMO sounds like a niche specialization. In a few years, it will simply be called a CMO. Here is what that role looks like.\nRead article](/content/blog/the-linkedin-first-cmo/index.html)
• \nInsight\n10 min read\nThe LinkedIn-first comms leader: a new B2B PR playbook\nLinkedIn is now a media company with a social network attached. The comms function at most companies was designed for a very different world.\nRead article](/content/blog/the-linkedin-first-comms-leader/index.html)
• \nPlaybook\n7 min read\nMulti-executive LinkedIn strategy: the 3-vector framework\nMost B2B companies default to one executive voice on LinkedIn. That is a mistake. Here is a three-axis framework for selecting who should post, and why.\nRead article](/content/blog/multi-executive-linkedin-strategy/index.html)
• Insight\n7 min read\nShould CEOs post on LinkedIn? The earned-silence myth\nThe most admired CEOs post almost nothing, and executives love to cite them as proof they can stay quiet too. It is the wrong comparison, and here is why.\nRead article
• Insight\n8 min read\nLinkedIn executive content benchmarks: 2026 data from 21 real programs\nEngagement rate, impressions per post, follower growth, and connection acceptance, measured across 21 client programs, 25 executive accounts, and 1,709 posts published in 2026.\nRead article
• Playbook\n7 min read\nHow to measure category ownership in B2B marketing\nEveryone wants to own their category. Almost nobody can say whether they do. Here is a three-stage measurement model: share of voice, citation, and association.\nRead article
• Insight\n8 min read\nWhy LinkedIn programs fail: the $70K lesson in distribution\nSix figures of ghostwriting, a year of consistent posting, and no pipeline. The problem is almost never the content. It is the missing distribution and signal layer.\nRead article

LinkedIn program examples (good and bad)

Programs that worked, and public moments that show what happens when executive content goes wrong.

• \nCase study\n11 min read\nVibe.co's LinkedIn strategy: the $1.4B acquisition playbook\nWalmart acquired Vibe.co for a reported $1.4 billion. A breakdown of the three-part LinkedIn motion behind the run, pulled entirely from public data.\nRead article](/content/blog/vibe-co-linkedin-strategy-case-study/index.html)
• \nCase study\n8 min read\nWhy CEO thought leadership backfires: the McDonald's lesson\nPicking the CEO as the default thought leader despite an obvious audience-fit problem is the most common reason executive content fails.\nRead article](/content/blog/mcdonalds-ceo-backlash-thought-leadership-warning/index.html)

How to find the right partner

How agencies differ, what a complete program costs, and the questions that reveal what a vendor actually operates.

• Playbook\n10 min read\nBest LinkedIn agencies for CEOs and leadership teams in 2026: 10 firms compared\nLinkedIn agencies for CEOs and executives sell very different services under similar names. Here are ten worth considering in 2026, how we scored them, what each costs your time, and who each one actually fits.\nRead article
• Playbook\n9 min read\nBest LinkedIn content agencies in 2026 (and how they differ)\nLinkedIn content agencies all sell writing, but they buy you very different things. Here are the main types of firm, who each one fits, and what to check before you sign.\nRead article
• Playbook\n8 min read\nBest LinkedIn agencies for B2B SaaS in 2026: how to pick one\nB2B SaaS has long sales cycles, buying committees of six or more, and a product story most writers get wrong. Here is what a LinkedIn agency needs to handle SaaS, and how to test for it.\nRead article
• Playbook\n7 min read\nBest LinkedIn agencies for CPG and trade marketing in 2026\nCPG brands spend heavily to reach shoppers and almost nothing to reach the buyers who decide shelf space. Here is what a LinkedIn agency needs to run trade marketing, and how few can.\nRead article
• Playbook\n11 min read\nHow to choose an executive LinkedIn agency: the 8 capabilities a complete program needs\nMost agencies sell one or two pieces of an executive LinkedIn program. Here are the eight capabilities a complete program connects, and the questions that reveal which ones an agency actually operates.\nRead article
• Playbook\n7 min read\nHow to choose a LinkedIn agency: a 10-step evaluation checklist\nMost LinkedIn agency decisions are made on vibes and portfolio screenshots. Here is a repeatable evaluation process, the questions that reveal real capability, and the red flags worth walking away from.\nRead article
• Insight\n7 min read\nLinkedIn agency vs in-house hire vs freelancer: which one fits\nThe same LinkedIn program can cost $3,000 or $25,000 a month depending on how you staff it. Here is the real cost of each option, what breaks in each, and the switching points.\nRead article
• Playbook\n8 min read\nLinkedIn agency pricing: what it actually costs in 2026\nRetainers run from $1,500 to $50,000 a month and the range is not arbitrary. Here is what each pricing model buys, what drives cost up, and how to tell when you are overpaying.\nRead article
• Playbook\n12 min read\nHow much does an executive LinkedIn program cost in 2026?\nExecutive LinkedIn programs run from under $2,000 a month to over $100,000. Here is what each pricing model buys, realistic ranges by capability, and when hiring internally becomes cheaper.\nRead article
• Playbook\n11 min read\nThe best LinkedIn marketing agencies in 2026\nA practical shortlist of the LinkedIn agencies worth a call in 2026, what each one is actually good at, what they publish for pricing, and the five questions that tell you which one fits.\nRead article
• Playbook\n8 min read\nWhat KPIs should a LinkedIn ads agency actually report on?\nImpressions, CTR, and cost per lead are the metrics agencies report because they are easy. Here are the numbers that tell you whether LinkedIn advertising is moving your buying committee.\nRead article