2X case study: their content vs. ours | Influent

Lisa Cole Chief Market Officer, 2X

6× the ICP engagement and 15× the impressions with 61% less content.

We compared Lisa’s team’s content with ours on her LinkedIn profile. Our 18 posts recorded 6.4× the qualified ICP engagement events, 16.8× the saves and 11.4× the followers from content compared with her team’s 46 posts. Mixed organic and paid distribution. Same profile, August 11–September 29, 2026.

“Thank you for the great work. I was completely caught off-guard (positively) by the performance in terms of reach (impressions, likes, new connect requests, reposts, etc).”

Lisa Cole · LinkedIn Influent Lisa’s team
Posts published 18 46
Qualified ICP engagement events 262 41
Saves 2,848 170
Followers from content 1,125 99
Comments 565 80
Shares 266 18
Total impressions 618,105 40,368
Average impressions / post 34,339 878
Median impressions / post 12,631 393

Influent· September 15 View post

1,543 saves

52 ICP events

536 followers

165,984 impressions

Lisa’s team· September 15 View post

0 saves

0 ICP events

0 followers

1,006 impressions

Influent· September 17 View post

318 saves

44 ICP events

132 followers

66,697 impressions

Lisa’s team· September 17 View post

0 saves

1 ICP events

0 followers

746 impressions

Influent· September 10 View post

80 saves

17 ICP events

28 followers

104,061 impressions

Lisa’s team· September 10 View post

0 saves

0 ICP events

0 followers

281 impressions

Influent· August 20 View post

112 saves

50 ICP events

158 followers

136,539 impressions

Lisa’s team· August 20 View post

0 saves

0 ICP events

1 followers

420 impressions

“A LinkedIn post sparked a conversation with an existing customer that led to him joining our client advisory board. To me, that was as valuable as a new sales meeting.”

Lisa Cole, Chief Market Officer, 2X

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