2X case study: their content vs. ours | Influent
Lisa Cole Chief Market Officer, 2X
6× the ICP engagement and 15× the impressions with 61% less content.
We compared Lisa’s team’s content with ours on her LinkedIn profile. Our 18 posts recorded 6.4× the qualified ICP engagement events, 16.8× the saves and 11.4× the followers from content compared with her team’s 46 posts. Mixed organic and paid distribution. Same profile, August 11–September 29, 2026.
“Thank you for the great work. I was completely caught off-guard (positively) by the performance in terms of reach (impressions, likes, new connect requests, reposts, etc).”
| Lisa Cole · LinkedIn | Influent | Lisa’s team |
|---|---|---|
| Posts published | 18 | 46 |
| Qualified ICP engagement events | 262 | 41 |
| Saves | 2,848 | 170 |
| Followers from content | 1,125 | 99 |
| Comments | 565 | 80 |
| Shares | 266 | 18 |
| Total impressions | 618,105 | 40,368 |
| Average impressions / post | 34,339 | 878 |
| Median impressions / post | 12,631 | 393 |
Influent· September 15 View post
1,543 saves
52 ICP events
536 followers
165,984 impressions
Lisa’s team· September 15 View post
0 saves
0 ICP events
0 followers
1,006 impressions
Influent· September 17 View post
318 saves
44 ICP events
132 followers
66,697 impressions
Lisa’s team· September 17 View post
0 saves
1 ICP events
0 followers
746 impressions
Influent· September 10 View post
80 saves
17 ICP events
28 followers
104,061 impressions
Lisa’s team· September 10 View post
0 saves
0 ICP events
0 followers
281 impressions
Influent· August 20 View post
112 saves
50 ICP events
158 followers
136,539 impressions
Lisa’s team· August 20 View post
0 saves
0 ICP events
1 followers
420 impressions
“A LinkedIn post sparked a conversation with an existing customer that led to him joining our client advisory board. To me, that was as valuable as a new sales meeting.”
Lisa Cole, Chief Market Officer, 2X
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