**Lisa Cole** Chief Market Officer, 2X

# 6× the ICP engagement and 15× the impressions with 61% less content.

We compared Lisa’s team’s content with ours on her LinkedIn profile. Our 18 posts recorded 6.4× the qualified ICP engagement events, 16.8× the saves and 11.4× the followers from content compared with her team’s 46 posts. Mixed organic and paid distribution. Same profile, August 11–September 29, 2026.

> “Thank you for the great work. I was completely caught off-guard (positively) by the performance in terms of reach (impressions, likes, new connect requests, reposts, etc).”

| Lisa Cole · LinkedIn | Influent | Lisa’s team |
| --- | --- | --- |
| Posts published | 18 | 46 |
| Qualified ICP engagement events | 262 | 41 |
| Saves | 2,848 | 170 |
| Followers from content | 1,125 | 99 |
| Comments | 565 | 80 |
| Shares | 266 | 18 |
| Total impressions | 618,105 | 40,368 |
| Average impressions / post | 34,339 | 878 |
| Median impressions / post | 12,631 | 393 |

Influent· September 15 [View post](https://www.linkedin.com/feed/update/urn:li:share:7505611405711028225)

**1,543** saves

**52** ICP events

**536** followers

165,984 impressions

Lisa’s team· September 15 [View post](https://www.linkedin.com/feed/update/urn:li:ugcPost:7505726801470447619)

**0** saves

**0** ICP events

**0** followers

1,006 impressions

Influent· September 17 [View post](https://www.linkedin.com/feed/update/urn:li:share:7506355056657502209)

**318** saves

**44** ICP events

**132** followers

66,697 impressions

Lisa’s team· September 17 [View post](https://www.linkedin.com/feed/update/urn:li:ugcPost:7506441542216253441)

**0** saves

**1** ICP events

**0** followers

746 impressions

Influent· September 10 [View post](https://www.linkedin.com/feed/update/urn:li:share:7503799461387640832)

**80** saves

**17** ICP events

**28** followers

104,061 impressions

Lisa’s team· September 10 [View post](https://www.linkedin.com/feed/update/urn:li:ugcPost:7503907885509234688)

**0** saves

**0** ICP events

**0** followers

281 impressions

Influent· August 20 [View post](https://www.linkedin.com/feed/update/urn:li:share:7496189305783058433)

**112** saves

**50** ICP events

**158** followers

136,539 impressions

Lisa’s team· August 20 [View post](https://www.linkedin.com/feed/update/urn:li:ugcPost:7496216649931345920)

**0** saves

**0** ICP events

**1** followers

420 impressions

> “A LinkedIn post sparked a conversation with an existing customer that led to him joining our client advisory board. To me, that was as valuable as a new sales meeting.”

Lisa Cole, Chief Market Officer, 2X

## See what this approach could look like for your executive team

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