Incrementum Digital case study: 3.8M LinkedIn impressions in 12 months | Influent
Case study · Incrementum Digital
3.8M impressions and 1,250+ ICP engagements in 12 months
“Influent is sooo much more than just a content partner. They rolled out a complete LinkedIn program that is now our #1 growth channel.”
Kate BrayVP of Marketing, Incrementum Digital
Adidas leverages Amazon Prime for DTC sales | Liran Hirschkorn posted on the topic | LinkedIn
10mo
Big brands used to avoid Amazon. But now look at Adidas.
They’re using Prime to power their own DTC sales.
What’s happening now is fascinating:
- Some of their products are Buy with Prime eligible. - Others are only available through DTC fulfillment. - They’ve created dedicated Black Friday Prime shipping pages on their site.
This isn’t just a conversion play. It’s operationally smart too.
Because they don’t need to split inventory anymore.
They can centralize fulfillment and use Amazon’s logistics across both DTC and Prime checkout.
That means faster shipping, especially around the holidays, without giving up control of their brand story or customer data.
And yes, they still gatekeep select drops and exclusive lines to their own channels.
Smart.
Years ago, most major brands wanted nothing to do with Amazon. Now… they’re leveraging Prime off Amazon too.
You can try to force your customer to shop where you want them to.
Or you can let them buy where they already are, and win.
…more
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Lululemon Leggings Dupes Outrank Brand on Amazon \| Liran Hirschkorn posted on the topic \| LinkedIn
[Liran Hirschkorn](https://www.linkedin.com/in/liranhirschkorn?trk=public_post_embed_feed-actor-name)
10mo
[LinkedIn](https://www.linkedin.com/feed/?trk=public_post_embed_linkedin-logo-image)
The top seller of “Lululemon leggings” on Amazon isn’t Lululemon.
It’s a $23 dupe you’ve never heard of.
Look up Lululemon on Amazon, the top results are: CRZ Yoga, Colorfulkoala, and a bunch of other “dupe” brands are selling leggings for $23.
These sellers are smart.
They’re banking on Lululemon’s brand recognition by targeting “Lululemon” in their ad strategy.
Lululemon, on the other hand, isn’t even defending their brand terms.
Amazon isn’t like a retail store where brand equity automatically wins.
It’s a search engine.
If you don’t bid on your own brand, someone else will, and they’ll do it cheaper, faster, and with better placement.
This is exactly why ad strategy and brand defense matter.
Big brands rely on their name.
Smaller brands are bidding smart and outranking them.
Most people have never heard of CRZ Yoga, but they’re outranking a household name.
On Amazon, it’s not about who you are. It’s about who shows up first.
…more
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Amazon bids to buy TikTok before deadline | Liran Hirschkorn posted on the topic | LinkedIn
1y
🚨 HUGE NEWS 🚨
Amazon bids to acquire TikTok as the April 5 deadline approaches.
Is this what we've all been waiting for?!
It isn't just speculation anymore.
According to the New York Times, Amazon has made a last-minute bid to acquire TikTok completely.
Amazon is where people go to search for products they want. TikTok is where products find people.
Together, they would COMPLETELY dominate social commerce.
For years, these platforms have been moving toward each other:
- Amazon trying to crack social discovery - TikTok building its Shop infrastructure - Both fighting for the future of how we buy online
Is this the end of TikTok as we know it? Or the beginning of the most powerful commerce platform ever created?
The deadline is just days away. President Trump is reviewing proposals today.
Whether this deal happens or not, one thing is clear:
The future of e-commerce is social-first, and Amazon knows it.
…more
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Amazon vs DTC: When to Pivot Your Hero SKU \| Liran Hirschkorn posted on the topic \| LinkedIn
[Liran Hirschkorn](https://www.linkedin.com/in/liranhirschkorn?trk=public_post_embed_feed-actor-name)
9mo
[LinkedIn](https://www.linkedin.com/feed/?trk=public_post_embed_linkedin-logo-image)
Your DTC hero SKU can be an Amazon failure.
Drunk Elephant is a great example.
On their DTC site, their hero product is a $78 serum.
With Amazon, their top seller is a moisturizer that costs 70% less
And when you think about it, it makes perfect sense.
On DTC:
\- Customers already trust the brand
\- Higher AOV is acceptable
\- Repeat behavior is expected
On Amazon:
\- You’re compared instantly
\- Shoppers are price-anchored
\- They want obvious value, fast
Instead of forcing their DTC hero to win, they leaned into what Amazon rewards.
This is a perfect example of a channel decision that’s not about preference, but about survival.
Look at what your category is doing, not just your brand.
Because sometimes the only path forward is a channel pivot
Don't let your attachment to one product kill your Amazon potential.
…more
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Post Type: In the Wild
01The problem
Another agency founder, or the operator brands trust?
Incrementum Digital helps brands scale on Amazon and beyond. CEO Liran Hirschkorn wanted to be seen as the go-to expert in ecommerce, not just another agency founder.
The brief had three goals: position Liran as that expert, make him the face of Incrementum on LinkedIn, and reach decision-makers at DTC brands, Amazon sellers and CPG companies looking for a partner to scale.
02The approach
Thought leadership, amplified to target accounts
Three content pillars, built around breaking industry news and storytelling:
01 Industry POVs.Bold takes on where ecommerce and Amazon are headed. One post predicted the Amazon and OpenAI partnership before it was announced.
02 Ecommerce news.Breaking down marketplace shifts and platform updates so Liran’s audience hears it from him first, like Amazon’s new Reserved Share of Voice feature.
03 In the Wild.Real brands doing something unexpected on Amazon: a screenshot, a strong point of view and a takeaway. For example, how a $23 dupe outranks Lululemon on its own branded search.
Then a paid layer to put Liran’s content directly in front of Incrementum’s ICP:
04 Thought Leader Ads.Liran’s best organic posts were promoted into the feeds of ecommerce decision-makers outside his network.
05 ICP-targeted distribution.Every amplified post was targeted by job title, seniority, company size and industry: DTC founders, Amazon sellers, CPG operators and heads of ecommerce.
06 Amplify what’s already working.Spend went behind posts that had already proven traction organically. Organic is the test, paid is the scale.
“In the Wild” posts drove the most ICP engagement.
See Influent’s full methodology
03The results
The founder became the brand
Over twelve months Liran’s posts generated 3.83M impressions and reached 1.41M members, including a single post that reached 1.13M impressions. His following grew from 8,314 to 28,435, about 55 new followers a day.
Monthly impressions
Thousands, Feb 2025 to Jan 2026
0K100K200K300K400KFeb’25Apr’25Jun’25Aug’25Oct’25Dec’25
More than 1,250 people matching Incrementum’s ICP engaged, across 250+ companies. 56% were senior decision-makers, and 17% were founders, CEOs or co-founders.
Ecommerce leaders who engaged
PepsiCo
Head of Marketing, Retail Media Search & DTC
Kenvue (J&J)
Director, Head of Digital Capabilities
Bayer
US Online Marketplace & DTC Lead
Lavazza
E-commerce & Digital Performance Manager
Tesco
Ecommerce Online Trading Manager
+1,245 more
People matching Incrementum’s ICP
38%
of pipeline reported having seen a LinkedIn post
480%
increase in website traffic from LinkedIn
Prospects now enter sales conversations already warmed up by Liran’s content, and LinkedIn has become the #1 social driver of site visits since the partnership began.
See what this approach could look like for your executive team
Book a MeetingGarret Caudle, Founder
How these results were measured
Content and audience results cover Liran’s LinkedIn activity from February 2025 to February 2026 and include organic and paid activity. ICP engagements are distinct people matched to Incrementum’s ICP, not leads or customers. Pipeline and website traffic figures are reported by Incrementum.